Technology is only

as good as the decision

behind it.

Make sure you know where technology can make a difference, and what it will take to make the right move.

The solution depends on how the problem is defined.

Perspective shapes the problem

A technology decision can look very different across an organisation. What appears to be a systems problem from one perspective may be a process, data or people problem from another..

The brief shapes the solution.

Those different perspectives ultimately shape the brief, and the brief shapes what suppliers propose, design or build.

Invest in understanding the problem first. The time, budget and expertise that follow will be better spent.

What the Research Says

In a study of 65 experienced AI practitioners, RAND found that one of the leading causes of project failure starts with the problem itself: what needs to be solved is misunderstood or poorly communicated. 

What the Research Says

In a study of 65 experienced AI practitioners, RAND found that one of the leading causes of project failure starts with the problem itself: what needs to be solved is misunderstood or poorly communicated. 

Read the RAND study →⁠


File Overview

Start With The Decision, Not The Solution

I work with organisations at an early but critical point in a technology decision: the need for change is established, but what that change should look like is not aligned.

Together, we examine the decision before it becomes a solution, considering the relevant perspectives, testing the assumptions, and defining what the investment needs to achieve. The result is a decision that can be clearly articulated, evaluated and acted on.

Understand

The Problem

Align

The Perspectives

Decide

The Direction

Act

The Next Step

This is due to their excellent service, competitive pricing and customer support. It’s throughly refresing to get such a personal touch.

Christine Eve

File Overview

It Starts With A Conversation

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